Turn Prospects into leads and buyers
All-in-one email marketing, autoresponder, and survey solution.
More Features Than Any Other
Email Marketing Software
Diadem’s email marketing software is fully featured and was built specifically to automate your follow up marketing, giving your sales team more motivated leads in the process. We assure it will turn more of your leads into buyers.
Email Marketing Plans
Pay As You Go Plan
Send a series of personalized email messages to new leads at intervals you define. It’s like having your own dedicated sales team working for you around the clock.
Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.
Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked – automatically.
Invalid email addresses can be removed from your list automatically based on “smart bounce rules”, helping keep your deliverability rate high.
Every time a lead opens your email, clicks a link or performs any other activity, it’s logged against their history making it easy for you sales team to qualify their desire to purchase.
Using the drag & drop editor you can create customized surveys and feedback forms which you can link to from your email campaigns or autoresponders and then blast to your list in minutes.
FAQ Most frequent questions and answers
Email marketing is more cost effective, and achieves results faster than traditional direct mail marketing. Most importantly, email marketing is twice as effective as traditional direct mail in getting a response from the targeted audience. This may be because of its immediate call-to-action, through “buy now” or “sign up now” links that can be directly embedded in the message. It is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sale cycles.
No! This is where our Email Marketing Solution saves you time and removes the headache of hundreds of undelivered emails bouncing back and clogging your inbox. Our email marketing system automatically flags invalid email addresses (‘hard bounces’) so that they are excluded from future campaigns. ‘Soft bounces’ (addresses that are temporarily unavailable), go through a series of checks before they become a ‘hard bounce’.
We can advise you to change your subject line, email content and also ensure that your email records are SPF, DKIM and DMARC compliant. This may increase your success ratio but there is no assurance of email deliverability to the inbox of the user and you have to adhere and improve the interaction of the user with your emails to ensure inbox deliverability.
Buying an email list is strictly a no-no! As these email ids are not verified and not all are interested in your brand. The email list is of no use if your subscribers do not open your emails. If subscribers aren’t actively engaging with your emails or aren’t interested, your email campaigning efforts are redundant and your deliverability will suffer.
There are various ways in which you can grow your own opt-in email list. You have to ask for email ids from customers when they visit your website and in return provide them with some freebies like an e-book, whitepaper, free trial, etc.
A pop-up window asking them to share their email ids should help build a list of subscribers. You can have a sidebar that will ask your blog visitors to sign in and share their email ids. Ask for their permission to send emails and promotional items.
If the email subject line is irrelevant to the customers, they will ignore it a couple of times. But, if this keeps repeating they get bugged and unsubscribe from your emails.
So, send relevant emails that benefit the customer. Don’t send emails that focus only on sales, offers, and discounts frequently. Send information about your company and offerings so as to connect with the customers. You can also inform them about the recent trends in your industry.
The basic role of an email is to first connect with the customers, leverage this tool to the maximum.
We know you still have some more questions and are eager to ask them. Connect with our team and have them answered.