FAQ Most frequent questions and answers

• Why would I use Email Marketing?

  Email marketing is more cost effective, and achieves results faster than traditional direct mail marketing. Most importantly, email marketing is twice as effective as traditional direct mail in getting a response from the targeted audience. This may be because of its immediate call-to-action, through “buy now” or “sign up now” links that can be directly embedded in the message. It is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sale cycles.

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• Will I receive bounced return emails from invalid addresses?

  No! This is where our Email Marketing Solution saves you time and removes the headache of hundreds of undelivered emails bouncing back and clogging your inbox. Our email marketing system automatically flags invalid email addresses (‘hard bounces’) so that they are excluded from future campaigns. ‘Soft bounces’ (addresses that are temporarily unavailable), go through a series of checks before they become a ‘hard bounce’.

• What if I am getting very low inbox deliverability from the Email Campaign?

  We can advise you to change your subject line, email content and also ensure that your email records are SPF, DKIM and DMARC compliant. This may increase your success ratio but there is no assurance of email deliverability to the inbox of the user and you have to adhere and improve the interaction of the user with your emails to ensure inbox deliverability.

• How do I grow my email subscribers’ list? Should I buy an email list?

  Buying an email list is strictly a no-no! As these email ids are not verified and not all are interested in your brand. The email list is of no use if your subscribers do not open your emails. If subscribers aren’t actively engaging with your emails or aren’t interested, your email campaigning efforts are redundant and your deliverability will suffer.

  There are various ways in which you can grow your own opt-in email list. You have to ask for email ids from customers when they visit your website and in return provide them with some freebies like an e-book, whitepaper, free trial, etc.

  A pop-up window asking them to share their email ids should help build a list of subscribers. You can have a sidebar that will ask your blog visitors to sign in and share their email ids. Ask for their permission to send emails and promotional items.

• How do I prevent people from unsubscribing?

  If the email subject line is irrelevant to the customers, they will ignore it a couple of times. But, if this keeps repeating they get bugged and unsubscribe from your emails.
  So, send relevant emails that benefit the customer. Don’t send emails that focus only on sales, offers, and discounts frequently. Send information about your company and offerings so as to connect with the customers. You can also inform them about the recent trends in your industry.
  The basic role of an email is to first connect with the customers, leverage this tool to the maximum.
  We know you still have some more questions and are eager to ask them. Connect with our team and have them answered.