Email Marketing Tips which are proven to give you a better ROI for your efforts Looking for a cost-effective marketing plan in 2018? What’s better than then our 5 Top Email Marketing Tips to boost your marketing efforts.   Introduced in 1998, Email Marketing has evolved from personalized emails to autoresponders with the basic idea […]

An effective email marketing campaign is supplemented by relevant and effective content delivery. As the year comes to an end, it is but natural to wonder what’s in store the next year. The future of email marketing is complex, significant and important not to miss. We have made a list of trends that will help […]

Lead nurturing is a process of monitoring and planning the progress of leads through the sales funnel. It is accomplished by following a lead nurturing strategy for managing different communication touch points with customers. Customers must be targeted with relevant and personalized content so that they move forward in the sales pipeline. Emails are an […]

In what can be described as a complete U-turn by Mailchimp team, I received an email from them today  announcing that they will make Mandrillapp a Mailchimp add on, which essentially means their PAYG (Pay as you go) transactional email service of mandrill being buried by them. The CEO of Mailchimp has put a blog […]